The APL Blog

New APL Website Design

Notice anything different about APL? Over the last few months we’ve been working hard to refresh our website and update our image. The new site is now up and running and we’re really happy with how it looks!

Customer Feedback

You may remember a while back we previewed the designs we were working on. We needed some feedback from our customers to help make a decision and you didn’t disappoint! We received some really useful comments and tweets:
After reading over your comments and experimenting with different layouts we settled on the vibrant logo with the light grey text. This logo is easy on the eye but makes us stand out from the crowd.
We previewed the new logo on our site and used it on our Facebook and Twitter pages. The new logo was exciting and instantly recognisable, so we set to work updating the rest of the site. After lots of tweaking we unveiled the new design at the end of last week and we’re really proud of the results!

Paper Bags
As well as changing the design we have also created a paper bag section to make browsing and purchasing even easier. In this section you will twist and tape handle bags, rope handle bags and our counter bags. All of these can still be found in our carrier bag section while we make the change.
It's been a lot of hard work getting the right look, but we think you'll agree it's been worth it. We’d love to hear your thoughts, so get in touch in the comments section below to let us know your opinions.

Finally, we’d like to thank everyone for your feedback. It’s been great to hear all your ideas and work together to make a stylish, user friendly site!

Until next time,

Dominic
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